Women Management Blog

Wednesday, April 29, 2009

Mariacarla Boscono and David O'Donnell on Nick Knight's set

More live updates can be seen at: http://twitter.com/showstudio:

Soft Furnishings: The Erotic House of Peter Saville - Mariacarla Boscono, Photo: Nick Knight

SHOWstudio bradcasted live to expose every intimate detail of Soft Furnishings, a fashion shoot with a difference sprung from the fertile imagination of graphic design legend Peter Saville and captured by Nick Knight for the July 2009 issue of Wallpaper* magazine. Inspired by the distinctly modish fetishisation of contemporary furniture design - and applying this to the sexualisation of an entire environment - Peter Saville has worked with set designer Gideon Ponte to construct an 'Erotic House' of Pop perversity, layering abstract and contrasting colours and textures inspired by Richard Hamilton's collages and Allen Jones' canvases. To people this post-modern dreamhome, Nick Knight and Peter Saville turned to stylist Francesca Burns, Italian model Mariacarla Boscono and Autumn/Winter 2009 fashion from the likes of Chanel, Prada, Yves Saint Laurent and Lanvin, accessorised by the less standard accoutrements of the sexual playroom.

Alongside all this will sit SHOWstudio's constant Twitter feed and frequent live updates delivered direct from each and every imaginary room of Saville's eroticised abode.

The entire process of creating and documenting Saville's 'Erotic House' can be seen real-time on SHOWstudio.com, with our broadcast streaming live from 13:00 GMT (times subject to change). Shoot highlights will be constantly available, just in case you miss anything, including interviews with mastermind Peter Saville, image-maker Nick Knight and key players Fran Burns, Gideon Ponte and Mariacarla. Alongside all this will sit SHOWstudio's constant Twitter feed and frequent live updates delivered direct from each and every imaginary room of Saville's eroticised abode.

SHOOT
Art Direction: Peter Saville
Photography: Nick Knight  
Styling: Francesca Burns at Management + Artists
Set Design: Gideon Ponte
Models: Mariacarla Boscono at Women Management, Tony Bruce at Storm, David O'Donnell 
Hair: Christian Wood
Make-up: Hannah Murray at Julian Watson 
Nails: Marian Newman at Streeters
Casting: Sidonie Barton
Digital Capture: Joseph Colley
Photographic Assistance: Tristan Thomson, Andy Vowles and Adam Goodison
Styling Assistance: Helen McGuckin and Rosa Maria Bertoli
Set Design Assistance: Poppy Bartlett
Make-up Assistance: Lauren Parsons
Hair Assistance: Jess Furlan
Production: Gainsbury & Whiting
Production Assistance: Stefania Farah
NK Image Production: Charlotte Wheeler
Lighting: Kinetic
Post Production: Epilogue Imaging
Location: Park Royal Studios, London

SHOWstudio
Creative Direction: Paul Hetherington
Editorial Direction and Interviews: Alexander Fury
Editorial and Production Management: Laura Bradley
Technical Development: Ross Phillips and Dorian Moore  
Front-End Web Design and Development: Francisco Salvado
Camera Operators: Rik Patel, Antonio Silva and Andy Vowles
Vision Mixing: Jez Tozer
Film Editing: Harry Hanrahan
Design Assistance: Kate Swingler 
Editorial Assistance: Isabella Burley, Lauren Fried and Caroline Legrand

Monday, April 27, 2009

GF by Gianfranco Ferré S/S 09 ad campaign - Viktoriya Sasonkina, Photo: Steven Meisel - behind the scenes video

Very Hollywood Michael Kors fragrance campaign - Carmen Kass, Photo: Mario Testino

Mario Testino photographed Carmen Kass for Michael Kors Very Hollywood fragrance campaign on October 22, 2008 at the Santa Monica Airport, Hanger 8 with stylist Brana Wolf.

Michael Kors Very Hollywood fragrance campaign
Model: Carmen Kass
Photographer: Mario Testino
Stylist: Brana Wolf
Hair: Orlando Pita
Makeup: Tom Pecheux

Michael Kors’ success on the small screen with “Project Runway” has fueled an even more lofty goal: a fragrance franchise inspired by Tinseltown’s movie heritage.

“Hollywood glamour is the ultimate escape,” said the designer during an interview at his Manhattan showroom Tuesday. “It is an emotional pull, no matter what your age — which gave us the idea for this fragrance. Everyone needs a little escape these days.”

The scent, dubbed Very Hollywood Michael Kors, is slated to be launched in September and is the third primary fragrance franchise for Kors.

As for Very Hollywood, “this is the indulgence. This is the gold dress!” But, he hastens to add, it’s not necessarily a nighttime fragrance. “It’s more of a mood,” he said. “This is definitely not the customer’s sporty moment.”

Very Hollywood, concocted by Kors and the Estée Lauder Cos. Inc.’s Evelyn Lauder and Trudi Loren in cooperation with International Flavors & Fragrances, is a sophisticated floral. Top notes are of mandarin and iced bergamot; the heart is of wet jasmine, ylang-ylang, raspberry and gardenia, and the drydown is of Italian orris, creamy amber, soft white moss and vetiver. “This is the most glamorous, indulgent scent we’ve ever done,” said Kors, adding that he thinks the sunny Southern California landscape adds optimism to the mix.

The bottle is glass molded to suggest the flashbulbs of Fifties and Sixties photography. Outer packaging is a rich coral with a shagreen texture and a gold border; the Very Hollywood moniker (in a font inspired by the Beverly Hills Hotel) is also in gold. “I want women to have that boudoir moment,” he said. “The texture of the packaging, the bottle — they’re all very opulent and glam, with an architectural edge.”

Print and TV advertising are planned for Very Hollywood, both featuring models Carmen Kass and Noah Mills and with creative direction by Mario Testino. “Carmen has been my muse for quite some time,” said Kors. “She’s such a chameleon — we can shoot her in a guy’s T-shirt or dripping in Fred Leighton jewels, and she looks fantastic in both.” The print campaign is expected to break in October fashion, beauty, lifestyle and entertainment magazines. One version, a multipage concept for entertainment magazines only, is intended to look like a tabloid section, while fashion, beauty and lifestyle books will get more traditional single- and double-page spreads (some scented) featuring the couple. Sampling vehicles include scented ribbons with gold-toned, charm-sized replicas of the fragrance bottle, in addition to the traditional vials on card and scented strips. Upward of 60 million scented impressions are being targeted.

TV plans are still being determined, although the expectation is that the bulk of the ads will run in November and December for holiday sales.

Californian optimism and a fifties look characterises the floral fragrance featuring notes of mandarin, bergamot, jasmine, ylang-ylang and gardenia, with creamy amber and vetiver.

Michael Kors Very Hollywood will be available in 30, 50 and 100 ml Eau de Parfum and 30 ml Parfum; the bottle is meant to evoke old-fashioned flashbulbs. There will also be a ballpoint pen with scented ink, a cocktail ring with solid perfume, and a matching body lotion.